Governor

Pro-Northam or Anti-Gillespie Details

Ralph Northam
$15,209,356 View Group
Va Education Assn
$459,541 View Group
People for the American Way
$164,895 View Group
CWA-COPE
$110,000 View Group
Casa in Action
$44,750 View Group
Latino Victory Fund
$40,360 View Group

Pro-Gillespie or Anti-Northam Details

Ed Gillespie
$12,731,594 View Group
National Rifle Association
$762,600 View Group
Americans for Prosperity
$757,349 View Group
Republican Party of Virginia
$10,000 View Group


Spending by Week



Pro-Northam or Anti-Gillespie

Ads
(Sponsors)
Key Markets
& Play Counts

Crucial
(Casa in Action) - First Aired 11/1/2017

Charlottesville No
Hampton Roads No
Richmond No
Roanoke No
Washington Yes (127)

Reject the Hate
(Latino Victory Fund) - First Aired 10/30/2017

Charlottesville No
Hampton Roads No
Richmond No
Roanoke No
Washington Yes (8)

Fear Mongering
(Ralph Northam) - First Aired 10/27/2017

Charlottesville No
Hampton Roads Yes (714)
Richmond Yes (458)
Roanoke Yes (458)
Washington Yes (829)

Unfilled Jobs
(Ralph Northam) - First Aired 10/25/2017

Charlottesville No
Hampton Roads No
Richmond Yes (538)
Roanoke No
Washington No

Highest Bidder
(Ralph Northam) - First Aired 10/23/2017

Charlottesville No
Hampton Roads Yes (966)
Richmond Yes (573)
Roanoke Yes (549)
Washington No

Children's Hospice
(Ralph Northam) - First Aired 10/20/2017

Charlottesville No
Hampton Roads Yes (254)
Richmond Yes (265)
Roanoke Yes (367)
Washington Yes (196)

Never Left Behind
(Ralph Northam) - First Aired 10/10/2017

Charlottesville No
Hampton Roads Yes (440)
Richmond Yes (490)
Roanoke Yes (482)
Washington No

With One Vote
(Latino Victory Fund) - First Aired 10/10/2017

Charlottesville No
Hampton Roads No
Richmond No
Roanoke No
Washington Yes (38)

Belongs to All of Us
(Ralph Northam) - First Aired 10/10/2017

Charlottesville No
Hampton Roads Yes (573)
Richmond No
Roanoke No
Washington No

Divisive and Racist
(People for the American Way) - First Aired 10/8/2017

Charlottesville No
Hampton Roads No
Richmond No
Roanoke No
Washington Yes (799)

A Women's Right to Choose
(Ralph Northam) - First Aired 10/6/2017

Charlottesville No
Hampton Roads No
Richmond Yes (231)
Roanoke No
Washington Yes (1393)

Sold Them Out
(Ralph Northam) - First Aired 10/6/2017

Charlottesville No
Hampton Roads Yes (835)
Richmond Yes (703)
Roanoke Yes (548)
Washington No

Stood up to Trump
(Ralph Northam) - First Aired 10/3/2017

Charlottesville No
Hampton Roads Yes (618)
Richmond Yes (470)
Roanoke No
Washington Yes (1680)

Enron Ed
(Ralph Northam) - First Aired 9/20/2017

Charlottesville No
Hampton Roads Yes (856)
Richmond Yes (649)
Roanoke Yes (624)
Washington Yes (1228)

Doesn't Stand for Education
(Ralph Northam) - First Aired 9/19/2017

Charlottesville No
Hampton Roads Yes (830)
Richmond Yes (705)
Roanoke Yes (688)
Washington Yes (1183)

Shows Up
(Ralph Northam) - First Aired 9/9/2017

Charlottesville No
Hampton Roads Yes (644)
Richmond Yes (504)
Roanoke Yes (527)
Washington Yes (742)

Keep Economy Growing
(Ralph Northam) - First Aired 9/1/2017

Charlottesville No
Hampton Roads Yes (506)
Richmond Yes (424)
Roanoke Yes (50)
Washington No

Not True
(Ralph Northam) - First Aired 8/31/2017

Charlottesville No
Hampton Roads Yes (742)
Richmond Yes (593)
Roanoke Yes (719)
Washington No

Bright Future
(Ralph Northam) - First Aired 8/16/2017

Charlottesville No
Hampton Roads Yes (859)
Richmond Yes (456)
Roanoke Yes (262)
Washington No

Affordable Healthcare
(Ralph Northam) - First Aired 8/10/2017

Charlottesville No
Hampton Roads Yes (623)
Richmond Yes (512)
Roanoke Yes (416)
Washington Yes (682)


Pro-Gillespie or Anti-Northam

Ads
(Sponsors)
Key Markets
& Play Counts

Race Baiting Ad
(Republican Party of Virginia) - First Aired 11/4/2017

Charlottesville No
Hampton Roads No
Richmond No
Roanoke Yes (1)
Washington No

Despicable and Vile
(Ed Gillespie) - First Aired 11/3/2017

Charlottesville No
Hampton Roads No
Richmond Yes (108)
Roanoke Yes (199)
Washington No

First in the Nation
(Ed Gillespie) - First Aired 10/31/2017

Charlottesville No
Hampton Roads Yes (632)
Richmond Yes (258)
Roanoke Yes (235)
Washington Yes (458)

Child Predators
(Ed Gillespie) - First Aired 10/31/2017

Charlottesville No
Hampton Roads Yes (290)
Richmond Yes (288)
Roanoke Yes (144)
Washington Yes (336)

John Bowen
(Ed Gillespie) - First Aired 10/27/2017

Charlottesville No
Hampton Roads Yes (504)
Richmond Yes (378)
Roanoke Yes (227)
Washington Yes (486)

A Clear Choice
(Ed Gillespie) - First Aired 10/25/2017

Charlottesville No
Hampton Roads No
Richmond No
Roanoke Yes (295)
Washington No

Heather Steele
(Ed Gillespie) - First Aired 10/25/2017

Charlottesville No
Hampton Roads Yes (635)
Richmond Yes (418)
Roanoke No
Washington Yes (497)

World Class Schools
(Ed Gillespie) - First Aired 10/25/2017

Charlottesville No
Hampton Roads No
Richmond No
Roanoke No
Washington Yes (342)

Felon's Voting Rights
(Ed Gillespie) - First Aired 10/24/2017

Charlottesville No
Hampton Roads Yes (225)
Richmond Yes (138)
Roanoke Yes (148)
Washington Yes (126)

Again and Again
(Ed Gillespie) - First Aired 10/18/2017

Charlottesville No
Hampton Roads Yes (586)
Richmond Yes (334)
Roanoke Yes (307)
Washington No

China Stealing Jobs
(Ed Gillespie) - First Aired 10/18/2017

Charlottesville No
Hampton Roads No
Richmond No
Roanoke Yes (226)
Washington No

Defend Gun Rights
(National Rifle Association) - First Aired 10/17/2017

Charlottesville No
Hampton Roads No
Richmond Yes (584)
Roanoke Yes (788)
Washington No

Not Doing His Job
(Ed Gillespie) - First Aired 10/17/2017

Charlottesville No
Hampton Roads Yes (78)
Richmond Yes (60)
Roanoke No
Washington Yes (100)

Top Income Tax Rate
(Ed Gillespie) - First Aired 10/10/2017

Charlottesville No
Hampton Roads Yes (350)
Richmond No
Roanoke No
Washington Yes (482)

A Lot of Challenges
(Ed Gillespie) - First Aired 10/6/2017

Charlottesville No
Hampton Roads Yes (325)
Richmond Yes (253)
Roanoke Yes (74)
Washington No

Civil War Statues
(Ed Gillespie) - First Aired 10/6/2017

Charlottesville No
Hampton Roads Yes (104)
Richmond Yes (70)
Roanoke Yes (231)
Washington No

We Know
(Ed Gillespie) - First Aired 10/6/2017

Charlottesville No
Hampton Roads Yes (315)
Richmond Yes (261)
Roanoke Yes (259)
Washington Yes (346)

Violent and Brutal Crimes
(Ed Gillespie) - First Aired 9/29/2017

Charlottesville No
Hampton Roads No
Richmond No
Roanoke No
Washington Yes (1)

Kill, Rape, Control
(Ed Gillespie) - First Aired 9/26/2017

Charlottesville No
Hampton Roads Yes (396)
Richmond Yes (366)
Roanoke Yes (343)
Washington Yes (354)

MS-13
(Ed Gillespie) - First Aired 9/20/2017

Charlottesville No
Hampton Roads Yes (514)
Richmond Yes (329)
Roanoke Yes (221)
Washington Yes (297)

Ducking and Dodging
(Ed Gillespie) - First Aired 9/19/2017

Charlottesville No
Hampton Roads Yes (1)
Richmond Yes (1)
Roanoke No
Washington Yes (1)

China Wins America Loses
(Ed Gillespie) - First Aired 9/14/2017

Charlottesville No
Hampton Roads No
Richmond No
Roanoke Yes (191)
Washington No

Skipped Meetings
(Ed Gillespie) - First Aired 9/14/2017

Charlottesville No
Hampton Roads Yes (437)
Richmond Yes (311)
Roanoke No
Washington No

Northam didn't do his Job
(Americans for Prosperity) - First Aired 9/7/2017

Charlottesville No
Hampton Roads Yes (639)
Richmond Yes (474)
Roanoke Yes (744)
Washington No

Part of the Problem
(Ed Gillespie) - First Aired 9/7/2017

Charlottesville No
Hampton Roads Yes (394)
Richmond Yes (282)
Roanoke Yes (142)
Washington Yes (445)

Safer, Stronger Virginia
(Ed Gillespie) - First Aired 8/30/2017

Charlottesville No
Hampton Roads No
Richmond No
Roanoke Yes (328)
Washington No

Corporate Boardroom
(Ed Gillespie) - First Aired 8/23/2017

Charlottesville No
Hampton Roads No
Richmond No
Roanoke No
Washington Yes (452)

Danny Diggs
(Ed Gillespie) - First Aired 8/11/2017

Charlottesville No
Hampton Roads Yes (554)
Richmond Yes (321)
Roanoke Yes (241)
Washington Yes (2)

Ethics Reform
(Ed Gillespie) - First Aired 8/11/2017

Charlottesville No
Hampton Roads Yes (491)
Richmond Yes (347)
Roanoke Yes (250)
Washington No

American Dream
(Ed Gillespie) - First Aired 7/30/2017

Charlottesville No
Hampton Roads Yes (249)
Richmond Yes (150)
Roanoke No
Washington No

Grow Virginia's Economy
(Ed Gillespie) - First Aired 7/30/2017

Charlottesville No
Hampton Roads No
Richmond No
Roanoke Yes (209)
Washington No

Odd Jobs
(Ed Gillespie) - First Aired 7/30/2017

Charlottesville No
Hampton Roads Yes (494)
Richmond Yes (272)
Roanoke Yes (209)
Washington No



SOURCE: Federal Communications Commission public disclosure files required for candidates and political groups that purchase airtime on broadcast TV, compiled by Kantar Media. Included are Virginia’s four largest media markets: Washington, D.C., Hampton Roads, Richmond and Roanoke/Lynchburg.