Governor

Pro-Northam or Anti-Gillespie Details

Ralph Northam
$15,047,737 View Group
Va Education Assn
$459,541 View Group
People for the American Way
$164,895 View Group
CWA-COPE
$110,000 View Group
Casa in Action
$44,750 View Group
Latino Victory Fund
$40,360 View Group

Pro-Gillespie or Anti-Northam Details

Ed Gillespie
$12,377,584 View Group
National Rifle Association
$762,600 View Group
Americans for Prosperity
$757,349 View Group
Republican Party of Virginia
$10,000 View Group


Spending by Week



Pro-Northam or Anti-Gillespie

Ads
(Sponsors)
Key Markets
& Play Counts

Highest Bidder
(Ralph Northam)

D.C. No
Hampton Roads Yes (966)
RVA Yes (573)
Roanoke Yes (549)

Not True
(Ralph Northam)

D.C. No
Hampton Roads Yes (742)
RVA Yes (593)
Roanoke Yes (719)

Children's Hospice
(Ralph Northam)

D.C. Yes (196)
Hampton Roads Yes (254)
RVA Yes (265)
Roanoke Yes (367)

Keep Economy Growing
(Ralph Northam)

D.C. No
Hampton Roads Yes (506)
RVA Yes (424)
Roanoke Yes (50)

Reject the Hate
(Latino Victory Fund)

D.C. Yes (8)
Hampton Roads No
RVA No
Roanoke No

A Women's Right to Choose
(Ralph Northam)

D.C. Yes (1393)
Hampton Roads No
RVA Yes (231)
Roanoke No

Doesn't Stand for Education
(Ralph Northam)

D.C. Yes (1183)
Hampton Roads Yes (830)
RVA Yes (705)
Roanoke Yes (688)

Enron Ed
(Ralph Northam)

D.C. Yes (1228)
Hampton Roads Yes (856)
RVA Yes (649)
Roanoke Yes (624)

Belongs to All of Us
(Ralph Northam)

D.C. No
Hampton Roads Yes (573)
RVA No
Roanoke No

Never Left Behind
(Ralph Northam)

D.C. No
Hampton Roads Yes (440)
RVA Yes (490)
Roanoke Yes (482)

Sold Them Out
(Ralph Northam)

D.C. No
Hampton Roads Yes (835)
RVA Yes (703)
Roanoke Yes (548)

Divisive and Racist
(People for the American Way)

D.C. Yes (799)
Hampton Roads No
RVA No
Roanoke No

Shows Up
(Ralph Northam)

D.C. Yes (742)
Hampton Roads Yes (644)
RVA Yes (504)
Roanoke Yes (527)

Bright Future
(Ralph Northam)

D.C. No
Hampton Roads Yes (859)
RVA Yes (456)
Roanoke Yes (262)

Stood up to Trump
(Ralph Northam)

D.C. Yes (1680)
Hampton Roads Yes (618)
RVA Yes (470)
Roanoke No

Fear Mongering
(Ralph Northam)

D.C. Yes (829)
Hampton Roads Yes (714)
RVA Yes (458)
Roanoke Yes (458)

Crucial
(Casa in Action)

D.C. Yes (127)
Hampton Roads No
RVA No
Roanoke No

Affordable Healthcare
(Ralph Northam)

D.C. Yes (682)
Hampton Roads Yes (623)
RVA Yes (512)
Roanoke Yes (416)

Unfilled Jobs
(Ralph Northam)

D.C. No
Hampton Roads No
RVA Yes (538)
Roanoke No

With One Vote
(Latino Victory Fund)

D.C. Yes (38)
Hampton Roads No
RVA No
Roanoke No


Pro-Gillespie or Anti-Northam

Ads
(Sponsors)
Key Markets
& Play Counts

Odd Jobs
(Ed Gillespie)

D.C. No
Hampton Roads Yes (494)
RVA Yes (272)
Roanoke Yes (209)

Heather Steele
(Ed Gillespie)

D.C. Yes (497)
Hampton Roads Yes (635)
RVA Yes (418)
Roanoke No

Top Income Tax Rate
(Ed Gillespie)

D.C. Yes (482)
Hampton Roads Yes (350)
RVA No
Roanoke No

Child Predators
(Ed Gillespie)

D.C. Yes (336)
Hampton Roads Yes (290)
RVA Yes (288)
Roanoke Yes (144)

A Lot of Challenges
(Ed Gillespie)

D.C. No
Hampton Roads Yes (325)
RVA Yes (253)
Roanoke Yes (74)

Felon's Voting Rights
(Ed Gillespie)

D.C. Yes (126)
Hampton Roads Yes (225)
RVA Yes (138)
Roanoke Yes (148)

Civil War Statues
(Ed Gillespie)

D.C. No
Hampton Roads Yes (104)
RVA Yes (70)
Roanoke Yes (231)

John Bowen
(Ed Gillespie)

D.C. Yes (486)
Hampton Roads Yes (504)
RVA Yes (378)
Roanoke Yes (227)

Corporate Boardroom
(Ed Gillespie)

D.C. Yes (452)
Hampton Roads No
RVA No
Roanoke No

Ducking and Dodging
(Ed Gillespie)

D.C. Yes (1)
Hampton Roads Yes (1)
RVA Yes (1)
Roanoke No

World Class Schools
(Ed Gillespie)

D.C. Yes (342)
Hampton Roads No
RVA No
Roanoke No

A Clear Choice
(Ed Gillespie)

D.C. No
Hampton Roads No
RVA No
Roanoke Yes (295)

MS-13
(Ed Gillespie)

D.C. Yes (297)
Hampton Roads Yes (514)
RVA Yes (329)
Roanoke Yes (221)

Kill, Rape, Control
(Ed Gillespie)

D.C. Yes (354)
Hampton Roads Yes (396)
RVA Yes (366)
Roanoke Yes (343)

Safer, Stronger Virginia
(Ed Gillespie)

D.C. No
Hampton Roads No
RVA No
Roanoke Yes (328)

Danny Diggs
(Ed Gillespie)

D.C. Yes (2)
Hampton Roads Yes (554)
RVA Yes (321)
Roanoke Yes (241)

First in the Nation
(Ed Gillespie)

D.C. Yes (458)
Hampton Roads Yes (632)
RVA Yes (258)
Roanoke Yes (235)

Grow Virginia's Economy
(Ed Gillespie)

D.C. No
Hampton Roads No
RVA No
Roanoke Yes (209)

We Know
(Ed Gillespie)

D.C. Yes (346)
Hampton Roads Yes (315)
RVA Yes (261)
Roanoke Yes (259)

Not Doing His Job
(Ed Gillespie)

D.C. Yes (100)
Hampton Roads Yes (78)
RVA Yes (60)
Roanoke No

China Stealing Jobs
(Ed Gillespie)

D.C. No
Hampton Roads No
RVA No
Roanoke Yes (226)

Defend Gun Rights
(National Rifle Association)

D.C. No
Hampton Roads No
RVA Yes (584)
Roanoke Yes (788)

American Dream
(Ed Gillespie)

D.C. No
Hampton Roads Yes (249)
RVA Yes (150)
Roanoke No

Race Baiting Ad
(Republican Party of Virginia)

D.C. No
Hampton Roads No
RVA No
Roanoke Yes (1)

Ethics Reform
(Ed Gillespie)

D.C. No
Hampton Roads Yes (491)
RVA Yes (347)
Roanoke Yes (250)

Northam didn't do his Job
(Americans for Prosperity)

D.C. No
Hampton Roads Yes (639)
RVA Yes (474)
Roanoke Yes (744)

Part of the Problem
(Ed Gillespie)

D.C. Yes (445)
Hampton Roads Yes (394)
RVA Yes (282)
Roanoke Yes (142)

Despicable and Vile
(Ed Gillespie)

D.C. No
Hampton Roads No
RVA Yes (108)
Roanoke Yes (199)

China Wins America Loses
(Ed Gillespie)

D.C. No
Hampton Roads No
RVA No
Roanoke Yes (191)

Violent and Brutal Crimes
(Ed Gillespie)

D.C. Yes (1)
Hampton Roads No
RVA No
Roanoke No

Again and Again
(Ed Gillespie)

D.C. No
Hampton Roads Yes (586)
RVA Yes (334)
Roanoke Yes (307)

Skipped Meetings
(Ed Gillespie)

D.C. No
Hampton Roads Yes (437)
RVA Yes (311)
Roanoke No



SOURCE: Federal Communications Commission public disclosure files required for candidates and political groups that purchase airtime on broadcast TV, compiled by Kantar Media. Included are Virginia’s four largest media markets: Washington, D.C., Hampton Roads, Richmond and Roanoke/Lynchburg.