For 2017, VPAP has spending data for only Broadcast TV ads

Pro-Northam or Anti-Gillespie Details

Ralph Northam
$19,252,145 View Group
Va Education Assn
$660,572 View Group
People for the American Way
$196,211 View Group
$149,854 View Group
New Va Majority
$123,276 View Group
Everytown for Gun Safety
$85,867 View Group
Latino Victory Fund
$64,565 View Group
CASA in Action
$46,250 View Group

Pro-Gillespie or Anti-Northam Details

Ed Gillespie
$17,072,851 View Group
Americans for Prosperity
$1,383,683 View Group
National Rifle Association
$906,287 View Group
US Chamber of Commerce
$41,795 View Group
National Federation of Independent Business (NFIB)
$18,485 View Group
Republican Party of Virginia
$11,200 View Group

SOURCE: Federal Communications Commission public disclosure files required for candidates and political groups that purchase airtime on broadcast TV, cable TV, and radio, compiled by Kantar Media. Broadcast TV includes the following media markets: Washington D.C., Hampton Roads, Richmond, Roanoke/Lynchburg, Charlottesville, and Harrisonburg. Social media data compiled by Kantar Media and VPAP from Facebook and Google public political ad archives and includes ads targeting audiences in Virginia and/or those ads paid for by the campaigns of Virginia candidates.