For 2017, VPAP has spending data for only Broadcast TV ads

Richmond

Pro-Northam or Anti-Gillespie Details

Ralph Northam
$2,982,892 View Group
Va Education Assn
$248,610 View Group
CWA-COPE
$149,854 View Group
New Va Majority
$60,510 View Group
Everytown for Gun Safety
$26,825 View Group
Latino Victory Fund
$2,625 View Group

Pro-Gillespie or Anti-Northam Details

Ed Gillespie
$2,549,757 View Group
National Rifle Association
$467,718 View Group
Americans for Prosperity
$407,572 View Group
US Chamber of Commerce
$9,397 View Group
National Federation of Independent Business (NFIB)
$4,115 View Group

SOURCE: Federal Communications Commission public disclosure files required for candidates and political groups that purchase airtime on broadcast TV, cable TV, and radio, compiled by Kantar Media. Broadcast TV includes the following media markets: Washington D.C., Hampton Roads, Richmond, Roanoke/Lynchburg, Charlottesville, and Harrisonburg. Social media data compiled by Kantar Media and VPAP from Facebook and Google public political ad archives and includes ads targeting audiences in Virginia and/or those ads paid for by the campaigns of Virginia candidates.