For 2017, VPAP has spending data for only Broadcast TV ads

Roanoke

Pro-Northam or Anti-Gillespie Details

Ralph Northam
$1,319,899 View Group
Va Education Assn
$152,242 View Group
Everytown for Gun Safety
$8,197 View Group
New Va Majority
$2,603 View Group

Pro-Gillespie or Anti-Northam Details

Ed Gillespie
$1,522,806 View Group
National Rifle Association
$392,239 View Group
Americans for Prosperity
$332,412 View Group
US Chamber of Commerce
$11,302 View Group
Republican Party of Virginia
$11,200 View Group
National Federation of Independent Business (NFIB)
$2,795 View Group

SOURCE: Federal Communications Commission public disclosure files required for candidates and political groups that purchase airtime on broadcast TV, cable TV, and radio, compiled by Kantar Media. Broadcast TV includes the following media markets: Washington D.C., Hampton Roads, Richmond, Roanoke/Lynchburg, Charlottesville, and Harrisonburg. Social media data compiled by Kantar Media and VPAP from Facebook and Google public political ad archives and includes ads targeting audiences in Virginia and/or those ads paid for by the campaigns of Virginia candidates.