For 2017, VPAP has spending data for only Broadcast TV ads


Pro-Northam or Anti-Gillespie Details

Ralph Northam
$11,674,268 View Group
People for the American Way
$189,417 View Group
Latino Victory Fund
$60,190 View Group
CASA in Action
$46,250 View Group

Pro-Gillespie or Anti-Northam Details

Ed Gillespie
$9,382,576 View Group
Americans for Prosperity
$218,301 View Group
National Rifle Association
$46,330 View Group
National Federation of Independent Business (NFIB)
$7,800 View Group

SOURCE: Federal Communications Commission public disclosure files required for candidates and political groups that purchase airtime on broadcast TV, cable TV, and radio, compiled by Kantar Media. Broadcast TV includes the following media markets: Washington D.C., Hampton Roads, Richmond, Roanoke/Lynchburg, Charlottesville, and Harrisonburg. Social media data compiled by Kantar Media and VPAP from Facebook and Google public political ad archives and includes ads targeting audiences in Virginia and/or those ads paid for by the campaigns of Virginia candidates.