SOURCE: Federal Communications Commission public disclosure files required for candidates and political groups that purchase airtime on broadcast TV, cable TV, and radio, compiled by Kantar Media. Broadcast TV includes the following media markets: Washington D.C., Hampton Roads, Richmond, Roanoke/Lynchburg, Charlottesville, and Harrisonburg. Social media data compiled by Kantar Media and VPAP from Facebook and Google public political ad archives and includes ads targeting audiences in Virginia and/or those ads paid for by the campaigns of Virginia candidates.
Political Ad Data
The information on this site is provided by Kantar Media, a company that tracks political ad spending in Virginia and beyond. From 2017-19, VPAP acquired data on broadcast TV ad buys. Starting in 2020, VPAP added spending for political ads on Facebook, Google, cable TV and radio.