Political Ads, Week of Oct. 23rd


 

 

Week of October 23rd

 
US House of Representatives
A Super PAC dedicated to electing Republicans to the U.S. House has reallocated its TV budget in Virginia by shifting money out of the 2nd District and investing more heavily in GOP candidates seeking to win back the 7th District and protecting the reliably Republican 5th District.

The shift by the Congressional Leadership Fund has left former Rep. Scott Taylor (R-Virginia Beach) with a diminished TV presence heading into the final week before Election Day.

Weekly TV Spending by the Congressional Leadership Fund
Source: Kantar Media. Includes broadcast and cable TV
2nd District
Ad spending  |  Watch TV spots  |  View Facebook ads

Democratic Rep. Elaine Luria launched her sharpest attack yet on Scott Taylor regarding a 2018 scheme that led two of Taylor’s former campaign staffers to plead guilty to forging signatures on ballot petitions. The ad features ex-Democratic Del. Bobby Mathieson (identified as a “retired U.S. Marshal") who plays the role of a sleuth trying to get to the bottom of the “Scott Taylor fraud case.” Mathieson cites the local newspaper to claim Taylor himself is still under investigation. The ad ends with Mathieson standing in front of the Virginia Beach courthouse. “Scott Taylor has a lot better chance of ending up here," Mathieson says, motioning over his shoulder, "than back in Congress.”
 
Taylor turned to Facebook to a new ad accusing Luria of a being a tax-raising Democrat. The 30-second spot begins with a brief clip from a recent debate in which Luria hesitates before answering a question about taxes. The ad cuts to Taylor replying, “Yes, she wants to raise taxes.”
 
5th District
Ad spending  |  Watch TV spots  |  View Facebook ads

Among Virginia’s three congressional seats in play this year, voters in the 5th Congressional District tend to be more rural, older and more conservative. And the messaging in TV ads reflects these differences.

For instance, Republicans running in the more suburban 2nd and 7th congressional districts avoid mention of President Trump in their TV ads. But 5th District Republican candidate Bob Good embraces the President and includes the President in two of the broadcast TV spots released by his campaign. 

Good and Republican groups running ads in the 5th District have also spent more time tapping into rural voters’ fears about recent protests and looting in Richmond and other cities. Several ads seek to use the audio of Democrat Cameron Webb’s own words against him. In an interview with a local TV station that aired in mid-June, just five days before the Democratic primary, Webb said “all of this extra spending on police is actually part of the problem.” In an attack ad that began airing Oct. 17, the Congressional Leadership Fund includes that clip along with the calls to defund police from two “radical left” congresswomen: Reps. Alexandria Ocasio-Cortez of New York and Ilhan Omar of Minnesota. A female narrator says, “Cameron Webb -- he’s with them, not with us.”
Webb, a physician, has focused his messaging on seniors’ fears about the solvency of Social Security and Medicare, the basic government safety net for older Americans. One Webb TV spot shows elderly residents anxiously checking their roadside mail boxes. “I know patients who are terrified of getting medical bills that break the bank,” he says. In an ad launched Oct. 20, an outside group called 314 Action Fund shows a football coach in a locker room where he claims Good’s “Playbook” will raise the retirement age and cut Social Security.
 
7th District
Ad spending  |  Watch TV spots  |  View Facebook ads

Republicans struck at first-term U.S. Rep. Abigail Spanberger with two new ads last week claiming that she would raise taxes. The Congressional Leadership Fund launched a 30-second spot labelling a vote for Spanberger a “vote for Pelosi tax hikes." Nick Freitas launched a similar attack in his new ad, saying that Spanberger opposed a tax cut for individuals, and supports a payroll tax hike. The ad ends with a string of constituents and small business owners criticizing Spanberger, with a barber from Chesterfield County saying “Spanberger has left us out to dry.”
In an ad released Oct. 20, the Democratic House Majority PAC took aim at Freitas with a new ad claiming he voted “No” on dozens of bills that had passed with bipartisan support in the Virginia House of Delegates, where Freitas has served since 2016. The ad says Freitas was the only member of either party to oppose expanding insurance coverage for children with autism. The ad claims these votes were tied to campaign donations Freitas accepted from special interests -- a “pattern of defending special interests to the extreme.”
 
Want to receive this newsletter each week? Click the button below, choose More Options and check the box for Federal Elections.
Subscribe
Questions? Email webmaster@vpap.org
 
US President
Ad spending Watch TV spots  |  View Facebook ads

Total Cable TV Spending
Source: Kantar Media
When it comes to TV ads, the presidential campaign and outside groups have invested more in local cable TV than in more expensive broadcast. The Lincoln Project, a Republican-led group opposed to President Trump, has accounted for nearly $3.5 million in cable ads -- more than the combined spending of all pro-Trump groups.
US Senate
Ad spending  |  Watch TV spots  |  View Facebook ads

Weekly Radio Ad Spending
Source: Kantar Media
Senator Mark Warner has pressed his commanding financial position to include a last-minute push on radio. Warner’s radio push will peak in the final week before the election, with nearly $60,000 worth of time reserved. This October radio push includes more than two dozen stations across Virginia and DC, mostly targeting urban-format stations, as well as several Spanish-language stations. Republican challenger Daniel Gade’s campaign has been radio silent since the start of the month.
 
Want to receive this newsletter each week? Click the button below, choose More Options and check the box for Federal Elections.
Subscribe
Questions? Email webmaster@vpap.org

Note: Ad spending data from  Kantar Media and the Facebook Ad Library

 

Oct. 26, 2020

Updates Home

Updates RSS Feed

Browse updates by month:

December 2020
November 2020
October 2020
September 2020
August 2020
July 2020

(Show All)
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008